Securonix eyeing an increase in the contribution of the channel business to 70–85%

Shalabh Bhatnagar
Channel Head (India and SAARC), Securonix

Recognizing the unique needs of businesses in India, including SMBs, mid-market companies, and even government sectors, Securonix offers tiered pricing models that make advanced cybersecurity solutions accessible to enterprises of all sizes. These pricing structures allow businesses to get top-tier security without it taking a toll on their budgets.

Securonix recently launched a new channel program called Securonix Elevate designed to streamline the way its partners do business with the company while empowering them to better serve their customers. Through Securonix Elevate, it is equipping partners with its AI-Reinforced SIEm Platform together with Securonix EON, the cutting-edge AI capabilities, enabling them to deliver superior threat detection, investigation, and response (TDIR) to their customers.
“With this program, our partners can develop tailored solutions that address a wider range of security challenges. For the first time, we are offering UEBA as a standalone solution that partners can offer to customers as a tool that can run on the customer’s existing SIEM platform to more quickly identify and thwart insider threats,” says Shalabh Bhatnagar - Channel Head (India and SAARC), Securonix.
In addition, Securonix is forming strategic partnerships with leading companies such as Tech Mahindra, Hitachi, ValuePoint, and RAH Infotech to further expand its channel ecosystem. In the Asia-Pacific region, Securonix is also a partner with NEC.
“Through these collaborations, we expect an increase in the contribution of the channel business to 70–85%, underscoring our commitment to partner expansion and strong presence in the market,” says Shalabh.

GTM policy for 2024-25
For 2024-25, the Go-To-Market policy of Securonix focuses on expanding its presence in the Indian market by leveraging a strong channel partner ecosystem and providing innovative solutions that directly address the challenges security analysts face.
“We plan to expand our reach into tier 2 and tier 3 cities through strategic partnerships with MSSPs, system integrators, two-tier distributors, and technology partners like AWS and Snowflake. Our approach includes offering customized, AI-reinforced security operations solutions tailored for SMBs and mid-market organisations. Additionally, we aim to increase market share by delivering extensive training and support to partners, enhancing their ability to offer scalable and high-quality security services, thereby strengthening India’s cybersecurity landscape,” explains Shalabh.
Securonix is also keeping pace with the surge in AI interest and adoption among Indian companies. As a company, it is helping Indian enterprises defend against AI-powered and sophisticated cyber threats by offering scalable and cutting-edge cybersecurity solutions with Securonix EON, its suite of  AI-Reinforced capabilities.
“Our AI capabilities are also designed to alleviate the pressure on the SOC by helping to empower security analysts. One of our newly introduced capabilities, Noise Canceling SIEM, dramatically reduces alert fatigue by reducing up to 50% of total alert volume, allowing CyberOps team to focus on critical threats,” says Shalabh.
Moreover, as new regulations in India, such as guidelines from TRAI, RBI, and CERT-In impose stricter compliance requirements, Securonix ensures that its solutions align with these standards to help Indian businesses meet regulatory obligations more easily which includes logging and storing security data for future reference and complying with incident reporting guidelines.